Retail Evolution or Revolution?
Last month we looked at a Dunkin’ Donuts that was taking aim at revamping the customer experience. And while this isn’t a new idea (we’re looking at you, McDonald’s), Dunkin’ hopes that the exploratory model will illuminate different ways that it can continue to compete at an increasing scale. With new open floor-plans, as well as grab-and-go ordering kiosks that are focused on the consumer experience, not just cost-efficacy, DD is an example of a retail entity revamping its look and services in order to meet changing consumer demands and capture an audience that has an ever-shortening attention span.
It’s not just food and beverage that is engaging large-scale changes. Retailers such as Best Buy, banks, and even the automotive sales industry are focusing attention on what they can do to keep up with the way people consume goods and services.
As retail gears up for back-to-school season, we are going to be looking at how companies within a variety of industries are evolving and what this means for the consumers and the communities they serve.
Is retail undergoing an evolution or a revolution? That’s exactly what we will be exploring in this upcoming newsletter series. Stay tuned.