
The Assignment
Report for a Target Investment Strategy regarding the ‘Open-Air Downtown Mall’ in Norwich, CT for the Norwich Community Development Corporation
Services Provided
- Analyzed market demand drivers, population socioeconomics to define market-based investment goals
- Compiled an eight-step strategic approach to reposition Downtown Norwich’s assets to better compete for investment (attract middle and creative classes)
- Successfully implemented a strategy using research and assessment-backed data that leveraged three redevelopment sites to serve as anchors for greater downtown investment.