Downtown Target Investment Strategy for Norwich Community Development Corp.

Report for a Target Investment Strategy regarding the ‘Open-Air Downtown Mall’ in Norwich, CT for the Norwich Community Development Corporation

Analyzed market demand drivers, population socioeconomics to define market-based investment goals
Compiled an eight-step strategic approach to reposition Downtown Norwich’s assets to better compete for investment (attract middle and creative classes)
Successfully implemented a strategy using research and assessment-backed data that leveraged three redevelopment sites to serve as anchors for greater downtown investment.