The Assignment

The Town of Groton engaged GOMAN+YORK to provide a strategy to sell and redevelop the 14.05-acre property known as William Seely School which was vacant and underutilized.

Services Provided

  • Development of multi-channel marketing campaign including
    • digital and print collateral materials,
    • targeted prospect lists of suitable developers and user-operators
  • Development of tax abatement schedule
  • Comparable properties analysis
  • Market research of relevant trade areas

Notable Achievements

Attracted DonMar Development Corp. (North Haven, CT) who proposed a plan to reinvent the former William Seely School property as an approximately 280-apartment complex designed with “a community feel” and amenities including a clubhouse, pool, movie viewing areas, walking trail, and dog park. (Source: The Day)